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Owners, admins and content VAs Hugo is the AI chatter that answers fans in each creator’s voice. These guides cover the setup checklist, the AI Persona, limits and escalations, follow-ups, rules and voice notes. Content VAs can help with the AI Persona and limits. Set up each creator before you turn Hugo on.

How Hugo works

What Hugo does when a fan writes, what he sells, what stops him, and when your team takes over a conversation.

Get a creator ready for Hugo

Use the checklist on a creator's Overview to see what Hugo still needs, fix each step, and know when he can answer and sell.

AI Persona: tell Hugo who she is

Fill in the Identity section of AI Persona: the name, age, city, job and backstory Hugo needs to speak as the creator.

AI Persona: set how she writes

Choose the creator's archetype and writing style in the Voice section of AI Persona, and paste her own words so Hugo sounds like her.

Set hard limits and soft boundaries

Tell Hugo what the creator never does and what she steers away from, then save so the limits are in force.

Escalation policy: choose what goes to your team

Choose, for each creator, which situations Hugo escalates to your team and which he steers away from himself.

AI Follow-ups: let Hugo write first

Let Hugo write first to fans who went quiet, choose how many follow-ups a fan can get each day, and check what went out.

AI Rules: automate what happens to a fan

Make rules that act on a fan for you: turn Hugo off for one fan, follow new fans back, add fans to a list or send a webhook.

AI voice notes: give Hugo her voice

Record the creator's voice with a link or a file, listen to the sample lines, then let Hugo send voice notes in her voice.

Custom Content: prices, menu and orders

Record a creator's custom prices and menu, send custom requests to your team, and work through paid custom orders.

AI Mass DMs: message whole lists

Let Hugo send one message in the creator's voice to whole OnlyFans lists on a schedule, and choose which lists never get it.